Global chocolate brands are basically adjusted to the preference of Europeans (especially the French). They enjoy tastes such as bitterness, richness and complexity, and those characteristics have become the standard among world chocolate brands. On the other hand, brands that cater to fit more to the Asians’ taste, including Japanese, prefer chocolates that are milky, caramel infused and soft textured, are few and far between.
Nayuta entire process, from production to consumption, is accessible and completed within Asia, it will drastically reduce the energy consumption needed.
NAYUTA aims to build up a regional production for regional consumption for the further growth of great quality chocolate production in the Asian region.